Sure enough, because our content is designed to make Google searchers happy, the page quickly went from #15 to the #4 spot in Google. A free Semrush account lets you audit up to 100 URLs with Site Audit. Or you can use this link to access a 14-day trial on a Semrush Pro subscription. It is a paid tool, but you can run an audit of 500 URLs for free.
Common Crawlability Mistakes
It also tells you what kinds of websites already link to the kind of content you might want to create. If your competitors rank for these keywords, you have a good chance to rank for them too. For example, you can see that many of our links come from blogs and news sites that write about digital marketing and SEO. In fact, our study of 11.8 million search results found that the top result in Google has 3.8x more backlinks than pages in positions 2-10.
By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise. Do you notice a decline in content, such as a specific blog post or category page? Look at competitors who have overtaken your positions and analyze what improvements they have made.
Take Your Site’s SEO to the Next Level
It offers a direct line to Google’s own data, presenting an unfiltered view of how websites perform in Google’s search results. Selecting your agency’s ideal SEO site audit tool involves more than just comparing features and prices. It’s about finding a solution that aligns with your agency’s specific needs, client profiles, and long-term objectives. With many SEO audit tools available, including free versions and premium products, you have a wide range of options to choose from. Staying ahead isn’t just about being good; it’s about being the best.
Step #6: Optimize for Featured Snippets
Google directly displays dates in search results, which can affect user clicks. Experienced SEOs can often tell at a glance if content is spammy or if it deserves a shot at ranking. As part of the audit process, it’s a good idea to make sure the page meets minimum quality of standards in that it doesn’t violate Google’s Quality Guidelines. Simply navigate to the Page Optimization tab and enter the URL/keyword combo you want to rank for. Regardless of your title length, it’s a good idea to keep your important keywords in the first 60 characters, where users can actually see them in search results.
I tested each of the apps on this list, and each one ticks all the boxes. I’ve also tested dozens of others and researched dozens more SEO tools, both for my own use and for the purposes of finding the best for this list. So I can attest that each one is a quality option that should more than meet your SEO auditing needs. There’s a healthy bit of hair-splitting that goes on with naming SEO tool categories. SEO audit software, SEO rank trackers, keyword research tools, and more general SEO tools have a lot of crossover because the companies that do one thing well tend to do other things well, too. I’ve used plenty of SEO audit tools in my career, and to help you pick the right one for your needs, I spent even more time testing the top options.
- Jay Kang is an SEO Expert with over 9 years of experience crafting powerful content strategies, driving keyword optimization programs, and delivering significant organic growth.
- Get notified of new and lost links, protect from negative SEO, and build a great link profile.
- Popups and banners that get in the way of content are a common feature of websites, especially on mobile.
Go through all your SEO issues in the All issues overview report. Each issue is properly BHS Links categorized, shows its importance and tells you how many pages are affected by it. Providing cutting-edge web development, technical SEO, and cloud solutions to businesses of all sizes.
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