How to Do a Website Audit in 5 Steps + Checklist

All you need to get started here is to set up a project in Ahrefs’ Site Audit, which you can even access for free as part of Ahrefs Webmaster Tools. I think it is advisable to get into good habits with regular audits as part of ongoing site maintenance. This is especially if you are working with a site that is continuously publishing new content.

seo audit

Internal Linking

seo audit

Performing an SEO audit gives you lots of data to understand where your website is positioned within your industry. This BHS Links report provides information about pages Google hasn’t indexed. That’s why we recommend compressing your images with a tool like Kraken. But Google is also continuously adapting how they assess your site’s speed. Which measures how fast your website responds to user interactions.

seo audit

Be the first to know when the links get lost and bring them back to life. Anyone can use SEOptimer free for 14 days by signing up above. You’ll get full access to the features as though it were a paid plan.

Pull data from Google Analytics and Search Console

seo audit

To test page speed, you can use Google’s PageSpeed Insights for a free analysis. If you’re wondering how to use Google’s PageSpeed Insights for SEO, all you need to do is visit the tool, enter your website, and click analyze. These sitemaps are ideal for users, as they are just a page filled with links to all the pages they could need. An XML sitemap, on the other hand, is a piece of code that you submit to Google to help make it easier to crawl and index every page on your sitemap.

  • This way, you can focus on what truly matters and avoid unnecessary alerts.
  • To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more.
  • Once it’s set up, you can upload any piece of content you’ve written and get an extremely detailed analysis.
  • As we created the audit, we realized that SEOs also want to check other traffic-impacting site issues that aren’t necessarily technical.

Create Compelling Content

seo audit

When you optimize your content, you help your site perform better in voice search results. When you provide your audience with relevant and direct information, you have a better chance of appearing in the featured snippet. This is a block of text that appears at the top of the search results. By analyzing the competition, you’ll have a better idea of how you can help your site stand out and outperform them in search results. This trick will help you see which pages are indexed and which ones are skipped.


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