It also offers a guide to fix duplicate content to make your SEO strategy successful. Page speed is how quickly the content on your website loads when someone visits a specific page on your website. Google began taking page speed into account for SERP rankings in 2018, making it a critical area of focus when you enact your strategy. An SEO report is an overview of the SEO efforts you’ve enacted over a specific period of time.
Your business name, address, and phone number (NAP) appearing in citations help strengthen local SEO as they confirm your geographic relevance to Google. As such, reviewing your competitors’ GBP can reveal how often you need to post content or how many reviews you need to compete. Tools like Google’s Structured Data Testing Tool can help with this. Structured data is also an important consideration in optimizing for AI Search, a topic we’ll leave for another day. A good starting point for any SEO strategy is from a position of strength. Understanding and responding to your rivals’ strategies, strengths, and weaknesses is the cornerstone of a winning local SEO campaign.
A Beginner’s Guide on How to Do Keyword Research
H1 is the main heading of a page, the H2 tag is a subheading of H1, and so on. These tags help search engines to read and understand the content better. As it turns out, you can ALSO get sitelinks on all sorts of pages… from blog posts to ecommerce category pages.
- Force your keywords to rank on Google first page by our very safe h…
- SEO is a powerful tool that can define your online presence, organic traffic, and business trajectory.
- This includes things like building backlinks, guest blogging, and social media marketing.
- In other words, most blogs that are only focused on SEO are rehashing the same ideas other people have already written about.
So, if you’re looking for inspiration for an affiliate website, this is one to check out. What makes Secret so cool is how great the web design is, that they have a premium membership program, and that they are able to compete with similar keywords to that of G2. For example, if I start searching “roofing companies…” near me comes up. And if I search for it, we can see all the options that are local to me (New York City). This has allowed G2 to create such a profitable media business through their own software product and ads/partnership network that they hit $100M+ in revenue back in 2024.
Zero-Click Searches and SERP Feature Optimization
Use your long-tail keywords to create blog posts or web pages that explain the specific topics within the pillars you’ve selected. Together, all of your long-tail keywords create a cluster around a BHS Links pillar topic. Search engine algorithms depend on the relationships between clusters to connect users with the information they’re looking for. An SEO strategy is a process of organizing a website’s content by topic to improve the likelihood of appearing in search results.
SEO Can Put You Ahead of The Competition – If two websites are selling the same thing, the SEO optimized website is more likely to have more customers and make more sales. There are lots of schema types that apply to different types of businesses. You can learn more about schema & markup in our guide to schema for SEO. So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? These statistics give us a good idea of where SEO is headed in the coming months and years.
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